Hootsuite vs. SocialPilot: Which is the Best for You?
Not only is social media a big part of our every day, but it’s also essential for a business’s marketing strategy. The good news is that there are many tools available to help businesses grow their brand across social platforms. The “bad news” is trying to figure out which option is the best choice for your business.
For many, Hootsuite is the social media management tool that comes to mind. It’s got a great reputation, helpful features, and is fairly easy to use. However, that doesn’t mean it’s the right choice. As easy as it is to just jump into something that might seem like the best solution, it’s better to research your options.
One social media marketing tool that helps brands and agencies automate their social media management and is worth looking into is Social Pilot. This simple tool helps customers at every step. From publishing posts on their profiles to analyzing their posts’ performance, it’s easy to hit your social media marketing goals with this option.
How does it compare to Hootsuite?
Let’s take a look.
Accounts
Hootsuite offers up to 35 social accounts with 5 members being able to connect with their agency plan. SocialPilot’s numbers for their agency plan are only a tad lower at 30 but allow for 6 members to be connected.
Price
Looking at the agency plan with the above account information, you’re looking at a hefty price tag with Hootsuite at $739/mo. While you might get 5 fewer accounts, you’re looking at a much lower price of $100/mo with even more savings when choosing annual billing.
Features
For the most part, both tools offer what you need to schedule and manage your social strategy. These features include smart & advanced queueing, bulk scheduling (without images), content curation, analytics, social inbox, and social listening.
Both also provide customizable posts for each platform, but Hootsuite is limited to text only; as well as limited spending for Boost Posts.
Some features found only on SocialPilot include the following:
- Publish Carousel posts
- Tag Instagram Images
- Schedule Instagram First Comment
- Audience Targeting
- Advanced RSS Feed integration
- +More
White Label Availability
As of now, Hootsuite does not offer a White Label Tool. They do offer White Label Reports, but only as an add-on purchase. With SocialPilot’s White Label plan, you can customize the tool to match your brand identity, making it truly your own. Their comprehensive white-label reports are always ready to be downloaded or automatically shared with your clients.
In the end, SocialPilot is all about doing more for less and boasts that 5,000+ Hootsuite users have already made the switch. If it sounds like that’s the right decision for you too, head over to their site to learn more.
